D&AD and YouTube have partnered up to create a space for the latest, most inspiring, videos in commercial creativity.
Anyone can upload videos created through work or play and content uploaded and tagged will appear free for anyone to browse and view.
Regular and varied guest editors will be invited to select their favourites, starting with D&AD’s CEO, Tim O’Kennedy.
“The Inspiration Channel is a spot for self-initiated projects or your latest great ad,’ says O’Kennedy.
"Awards season is under way and it can be a stressful time for creatives as they wait for results. We hope this becomes a playground for the creative community and a source of inspiration and fun. D&AD’s creative connections and YouTube’s far-reaching online expertise make this an exciting partnership.”
Work featured on the Inspiration Channel has not been subjected to D&AD’s judging standards or process, however it will be quality controlled to ensure the content stays relevant.
Anyone can contribute to the channel, making it a sound online resource.
“We have found that creatives and agencies around the world use YouTube both as a showcase for their own work and as a research tool for new ideas and inspiration,’ says Tom Uglow, creative lead, Creative Lab EMEA, Google and YouTube.
“By partnering with D&AD we hope to take this to a new level -- creating a dedicated space for creatives to find the newest and most interesting work while presenting their own.”
Follow this trend home at http://www.australiancreative.com.au/yaf-news/a-new-ideas-playground
www.youtube.com/dandad
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